2d:null 2e:["$","title",null,{"children":"Survey on Movie Watching Intentions and Personality Traits (questionnaire) | Northeastern University John A. Guerra Gomez classes | Observable"}] 33:T60a,## Part Two: Personality Traits Please indicate the extent to which you agree or disagree with the following statements: 1 = Strongly Disagree; 5 = Strongly Agree
1. I enjoy being with many people. 2. I prefer to cooperate rather than compete with others. 3. If I make a commitment, I try my best to fulfill it. 4. I often feel helpless and wish someone could help me solve my problems. 5. Even if something is unattainable, I enjoy spending time fantasizing about it. 6. I am a very active and lively person. 7. I know many people like me. 8. I always complete my work positively and effectively. 9. I often feel sad and depressed. 10. I am very interested in art and nature. 11. I enjoy doing things with others. 12. Even if I dislike someone, I don't let them know. 13. I consider myself a reliable person. 14. I often feel nervous and anxious. 15. I easily notice changes in my mood and feelings due to different environments. 16. I consider myself to be always "in high spirits." 17. To ensure the quality of the survey, please select "Strongly Disagree" for this question.(This is a special question for indentifying the invaild responses. 18. I generally don't argue with my family or colleagues. 19. I always do my work in an orderly manner. 20. I might be someone who brings trouble to myself. 21. I often feel joy in exploring theories or abstract concepts. 22. I enjoy talking to strangers. 23. Even at critical moments, I don't insist on my opinions. 24. I am willing to work on work-related matters outside of work hours. 34:T47b,## Part Three: Basic Information What is your gender identity?
A. Male
B. Female
C. Non-binary
D. Genderfluid
E. Prefer not to say

What is your age? ________ (Please fill in a numeric value)

What is the highest level of education you are currently pursuing or have attained?
A. High school or below
B. Vocational school
C. Associate degree
D. Bachelor’s degree
E. Master’s degree
F. Doctorate or higher

What is your current occupation?
A. Student
B. Company employee
C. Government/enterprise unit
D. Freelancer
E. Other

How often do you watch movies?
A. Several times a week
B. At least once a week
C. At least once every two weeks
D. At least once a month
E. Less than once a month

What genre of movies do you watch most often? (Select all that apply)
A. Comedy
B. Romance
C. Action
D. Horror
E. Mystery/Thriller
F. Animation
G. Sci-Fi
H. War
I. Historical
J. Drama

What is your attitude toward movie marketing strategies?
1 = Strongly Disagree; 5 = Strongly Agree 35:[] 31:{"id":"d87f5062175b1e32","slug":"survey-on-movie-watching-intentions-and-personalit","title":"Survey on Movie Watching Intentions and Personality Traits (questionnaire)","thumbnail":"62d6966c6847f73962eb76ec56f4afac456b72b9d0fa2a244ef31441ec8f6331","access_level":"public","create_time":"$D2024-10-29T02:14:02.031Z","update_time":"$D2024-12-08T19:23:52.120Z","view_time":null,"first_public_time":"$D2024-10-29T02:35:40.179Z","has_unpublished_edits":null,"fork":false,"stars":0,"starred":false,"owner":{"type":"team","id":"afbaa6d30585fd36","login":"nujguerra","name":"Northeastern University John A. Guerra Gomez classes","avatar_url":"https://avatars-next.observableusercontent.com/04e5ef72b3edcda1296894b5d1ecaa9c92ef5d52d69e65e4c115de5534928fe9","tier":"education_2026","bio":""},"version":43,"publish_version":null,"role":null,"authored":false,"authors":[{"type":"individual","id":"a66d9c6f7c527559","login":"shufan-chai","name":"Shufan Chai","avatar_url":"https://avatars-next.observableusercontent.com/c9b39c358d361b518562d961d655caa1a16cee2580758c0c44efaf089197ceda","tier":null,"bio":"Thou art more lovely and more temperate."}],"members":[{"type":"individual","id":"a66d9c6f7c527559","login":"shufan-chai","name":"Shufan Chai","avatar_url":"https://avatars-next.observableusercontent.com/c9b39c358d361b518562d961d655caa1a16cee2580758c0c44efaf089197ceda","tier":null,"role":"editor"},{"type":"team","id":"afbaa6d30585fd36","login":"nujguerra","name":"Northeastern University John A. Guerra Gomez classes","avatar_url":"https://avatars-next.observableusercontent.com/04e5ef72b3edcda1296894b5d1ecaa9c92ef5d52d69e65e4c115de5534928fe9","tier":"education_2026","role":"viewer"}],"comments":[],"custom_thumbnail":false,"trashed":false,"lapsed":null,"subscribed":null,"forks":0,"collection":{"id":"96679cb15307c04c","slug":"exploring-the-feasibility-of-film-therapy","title":"Exploring the Feasibility of Film Therapy","owner":{"id":"afbaa6d30585fd36","login":"nujguerra","name":"Northeastern University John A. Guerra Gomez classes"}},"type":"notebook","body":{"titling":"auto","title":"Survey on Movie Watching Intentions and Personality Traits (questionnaire)","cells":[{"id":0,"value":"# Survey on Movie Watching Intentions and Personality Traits (questionnaire)","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"},{"id":5,"value":"Dear Sir/Madam: Thank you for taking the time to participate in our survey on movie watching intentions. This questionnaire is anonymous, and the results are solely for statistical analysis; no personal information will be disclosed. Please feel assured in providing your answers. There are no right or wrong answers—please respond based on your actual situation without overthinking. It takes approximately 6 minutes to complete. Thank you for your support and participation!\n","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"},{"id":7,"value":"## Part One: Simulated Scenarios\nImagine yourself in the following scenario: A movie (of a genre you're interested in) is about to be released. This morning, while taking the subway, you notice that both sides of the station walls are covered with posters for this movie. During your lunch break, you open Weibo and see that gossip about the main cast's personal lives has hit the trending topics. When you get home in the evening, you see a news report about the movie's premiere on TV. Over the weekend, while shopping, you see the movie's trailer playing on a large screen outside the mall.\n

Based on this scenario, to what extent do you agree with the following statements? (1 = Strongly Disagree; 7 = Strongly Agree)\n1. I think this movie is worth watching.\n2. I would choose this movie when I want to watch one.\n3. I would recommend this movie to my friends/family.\n","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"},{"id":9,"value":"Imagine yourself in this scenario: A year ago, you heard about a movie (of a genre you're interested in) being planned, with a budget reportedly reaching 1 billion and featuring several top stars. However, the producers have been vague and haven't officially announced the cast. Three months ago, they finally released character posters, and two months ago, there were rumors that the movie had to undergo cuts for approval. This morning, you see that the movie has officially announced its release date.\n

Based on this scenario, to what extent do you agree with the following statements? (1 = Strongly Disagree; 7 = Strongly Agree)\n1. I think this movie is worth watching.\n2. I would choose this movie when I want to watch one.\n3. I would recommend this movie to my friends/family.\n","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"},{"id":15,"value":"Imagine yourself in this scenario: A movie (of a genre you're interested in) has been in theaters for a week, with a Douban rating of 8.2. Many film bloggers, Weibo influencers, and regular viewers have given it high praise. Some of your friends have also recommended it to you. However, amidst the positive reviews, you've noticed a few comments suggesting it's not as good as it seems.\n

Based on this scenario, to what extent do you agree with the following statements? (1 = Strongly Disagree; 7 = Strongly Agree)\n1. I think this movie is worth watching.\n2. I would choose this movie when I want to watch one.\n3. I would recommend this movie to my friends/family.\n\n","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"},{"id":18,"value":"Imagine yourself in this scenario: A movie (of a genre you're interested in) is about to be released. At the movie's press conference, the producer introduces it as being directed by a renowned director and as the first film the lead actress has taken on since winning an Oscar. Additionally, the lead actor was recently selected as a jury member for the Cannes Film Festival's main competition.\n

Based on this scenario, to what extent do you agree with the following statements? (1 = Strongly Disagree; 7 = Strongly Agree)\n1. I think this movie is worth watching.\n2. I would choose this movie when I want to watch one.\n3. I would recommend this movie to my friends/family.\n\n","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"},{"id":22,"value":"$33","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"},{"id":29,"value":"$34","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","providerMetadata":"$undefined","attachments":"$undefined","output":"","database":"$undefined"}],"files":"$W35","stdlib":"1"}} 32:"$31:body"