28:null 29:["$","title",null,{"children":"NHTSA - 2022 Campaigns | Simulmedia | Observable"}] 2e:[] 2c:{"id":"023b6e916a657536","slug":null,"title":" NHTSA - 2022 Campaigns ","thumbnail":"400923b476519d1305d87462625610af4c92f5bf1525d550bebfb57752be711a","access_level":"public","create_time":"$D2023-01-06T00:20:30.770Z","update_time":"$D2023-01-11T20:36:12.865Z","view_time":null,"first_public_time":"$D2023-01-24T18:10:52.185Z","fork":true,"stars":0,"starred":false,"owner":{"type":"team","id":"65b839140443db96","login":"simulmedia","name":"Simulmedia","avatar_url":"https://avatars-next.observableusercontent.com/9ba73130625325fdd2559f4ecf06018cb93f0fae71f9314f6595f9259c95f168","tier":"pro"},"version":868,"publish_version":null,"role":null,"authored":false,"authors":[{"type":"individual","id":"c6a8213eb55e9e72","login":"peytonh27","name":"","avatar_url":"https://avatars-next.observableusercontent.com/91d47ea23c70d04c62ea61783bbb810b756ab750c1446802a9f9ea1bfdc586c4","tier":null}],"members":[{"type":"team","id":"65b839140443db96","login":"simulmedia","name":"Simulmedia","avatar_url":"https://avatars-next.observableusercontent.com/9ba73130625325fdd2559f4ecf06018cb93f0fae71f9314f6595f9259c95f168","tier":"pro","role":"editor"}],"comments":[],"custom_thumbnail":false,"trashed":false,"subscribed":null,"forks":0,"collection":null,"type":"notebook","body":{"title":" NHTSA - 2022 Campaigns ","cells":[{"id":0,"value":"md`# NHTSA - 2022 Campaigns \n\n# Cross-channel Report\n\nData: **household level (1:1 IP to hh ratio)**
\nCampaign dates: **04/04/2022 - 09/05/2022**
\nLinear Campaigns: **Distracted Driving, Click it or Ticket, Speed Prevention, Impaired Driving, Impaired Riding**
\nGaming Campaigns: **Distraction Digital, CIOT Digital, Speed Prevention Digital, Impaired Driving, NHTSA Rail, Buss Passing Digital**
\nLinear budget: **$2,378,428 NET**
\nGaming Budget: **$875,000 NET**
\n

\n`","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":458,"value":"md`\n

Cross-Channel Measurement
(HHs reached)

Linear Only: ${d3.format(\".2%\")(\n data[0].linearPerc\n )} [ ${d3.format(\",.3s\")(data[0].linear)} ]

Gaming Only: ${d3.format(\".2%\")(\n data[0].gamingPerc\n )} [ ${d3.format(\",.3s\")(data[0].gaming)} ]

Both: ${d3.format(\".2%\")(\n data[0].bothPerc\n )} [ ${d3.format(\",.3s\")(data[0].both)} ]

${basic_venn(vennData, {\n height: 350,\n margin: 0,\n stroke_opacity: 0.5,\n stroke_width: 2,\n text_size: 24,\n text_fill: \"#333\",\n text_opacity: 1\n })}

\n`","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":676,"value":"md`\n

Incremental Gaming Measurement
(Gaming Campaign)

Incremental Reach: ${d3.format(\n \".1%\"\n )(incrementalData[0].value)}

\n Out of the ${d3.format(\",.3s\")(\n data[0].gaming + data[0].both\n )} unique devices reached through the Gaming campaign, ${d3.format(\".1%\")(\n incrementalData[0].value\n)} were reached only on Gaming.\n

\n ${incrementalChart}\n

\n Gaming incremental\n Gaming + Linear\n

\n`","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":555,"value":"md`

`","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":127,"value":"md`# Appendix`","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":173,"value":"md`### Data`","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":630,"value":"data = [\n {\n linear: 51594209,\n gaming: 157468,\n both: 184764,\n overlayMethod: \"head_of_household\",\n linearPerc: 51594209 / 51936387,\n gamingPerc: 157468 / 51936387,\n bothPerc: 184764 / 51936387\n }\n]","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":380,"value":"vennData = [\n {\n sets: [0],\n label: \"Gaming\",\n size: data[0].gaming + data[0].both,\n fill: \"steelblue\"\n },\n {\n sets: [1],\n label: \"Linear\",\n size: data[0].linear + data[0].both,\n fill: \"orange\"\n },\n { sets: [0, 1], label: \"\", size: data[0].both }\n]","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":693,"value":"incrementalData = [\n {\n name: \"Gaming Only\",\n value: data[0].gamingPerc / (data[0].gamingPerc + data[0].bothPerc)\n },\n {\n name: \"Linear+Gaming\",\n value: data[0].bothPerc / (data[0].gamingPerc + data[0].bothPerc)\n }\n]","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":177,"value":"md`### Other`","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":384,"value":"import { basic_venn } from '@luciyer/basic-venn-diagram'","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":680,"value":"import { chart as incrementalChart } with { incrementalData as data } from \"@simulmedia/donut-chart\"","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":6,"value":"client = DatabaseClient(\"data-exploration\")","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":145,"value":"import { table } from \"@khubert/tables@522\"","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":184,"value":"import { text, select, date, number, button } from \"@jashkenas/inputs\"","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":446,"value":"jQuery3 = require(\"https://code.jquery.com/jquery-3.3.1.slim.min.js\")","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":449,"value":"BootStrap4 = require(\"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/js/bootstrap.min.js\")","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":451,"value":"BootstrapCss = importcss(\n \"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css\"\n)","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":453,"value":"import { importjs, importcss } from \"@chomtana/import-external-library\"","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":415,"value":"moment = require('moment')","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"},{"id":14,"value":"d3 = require(\"d3@5\")","pinned":false,"hidden":false,"mode":"ojs","author":"$undefined","summary":"$undefined"}],"files":"$W2e","stdlib":"1","titling":"auto"}} 2d:"$2c:body"

Cross-Channel Measurement (HHs reached)

*Linear Only*: ${d3.format(\".2%\")(\n data[0].linearPerc\n )} [ ${d3.format(\",.3s\")(data[0].linear)} ]

*Gaming Only*: ${d3.format(\".2%\")(\n data[0].gamingPerc\n )} [ ${d3.format(\",.3s\")(data[0].gaming)} ]