2b:null 2c:["$","title",null,{"children":"🛍️ Shopify Store Optimization | lihui-yang | Observable"}] 31:Tc30,

🎯 Key Actions

Enabled online ordering for bundle deals, allowing out-of-province customers to purchase directly and boosting total sales.

📉 Analysis

Conversion Rate Comparison: June 2024 vs. June 2025

Location Orders Comparison: June 2024 vs. June 2025

Devices Type Porpotion: June 2024 vs. June 2025

Total Clicks Comparison: June 2024 vs. June 2025

🌀 Animated Demo (Before / After)

32:Taab,stepContent = { if (step === "Step 1：User Experience Research") { return md`## 🎯 Step 1: User Experience Research **Establishing a New Bundle Purchase Flow** Unlike last year’s offline-only promotion model, this year users can place orders directly on the website. This significantly improves conversion, especially for customers from other provinces. **Impact:** - 🛒 Improved shopping convenience - 🌎 Expanded access for non-local customers - 💰 Increased total sales volume ` } else if (step === "Step 2：Behavioral Data Analysis") { return md`## 🧩 Step 2: Plugin Comparison and Analysis **Plugin Options:** - 🅰️ Plugin A: Mix & Match at the bottom of the product page - 🅱️ Plugin B: Separate bundle section with automatic price adjustment at checkout ✅ We chose **Plugin B**, which supports creating a separate section and automating price changes based on the contents of the cart. ` } else if (step === "Step 3：Identified Plugin Constraints") { return md`## ⚙️ Step 3: Setting Pricing Constraints **Problem Identified:** The plugin lacks native support for multi-tier bundle pricing, such as $333 for 2 items, $999 for 2 items, and so on. **Solution:** - Use **tags** to categorize products into bundle levels - Implement **automated price rules** based on cart total and product tagging ` } else if (step === "Step 4：UI/UX Design Optimization") { return md`## 🎨 Step 4: UI/UX Optimization — Labubu Theme **Design Theme:** Limited-edition Labubu collection **Engagement Strategies:** - 🎁 Top 5 spenders receive a Labubu gift - 🎟️ Customers meeting spending thresholds qualify for a Labubu prize draw > 💡 The thematic design enhanced page attractiveness and improved user interaction and collection intent. ` } else if (step === "Step 5：Feature Updates: Navigation / Filters / Search") { return md`## 🧭 Step 5: Navigation, Search & Filter Optimization **Enhancements:** - 🔖 Added a dedicated **Bundle section** to the navigation menu - 🔍 Filters include **brand**, **material**, **size**, **price**, etc. - ↕️ Sorting options include **price** and **popularity** > 📊 These changes make it easier for users to locate desired products and complete purchases efficiently. ` } else if (step === "Step 6：Performance Monitoring and User Feedback") { return md` ## 🧪 Step 6: A/B Testing and User Feedback **Outcome:** - Users preferred the **Plugin B flow** with a dedicated bundle page - Higher conversion rates were observed compared to regular product pages **Feedback Highlights:** - ✅ UI is clean and intuitive - 🎯 Prize draw incentives increased user engagement and repeat purchases ` } } 33:[] 2f:{"id":"24461cb3e9ec7716","slug":null,"title":"🛍️ Shopify Store Optimization","thumbnail":"361d8b11d2b75ad16ecbb28e0f719a20ca8bac4dee153dd4ed1c2a48a3f43382","access_level":"public","create_time":"$D2025-07-21T22:55:51.897Z","update_time":"$D2025-07-24T22:15:17.538Z","view_time":null,"first_public_time":"$D2025-07-24T22:16:10.321Z","has_unpublished_edits":null,"fork":false,"stars":0,"starred":false,"owner":{"type":"team","id":"ef48ffa7119bbe8b","login":"lihui-yang","name":"","avatar_url":"https://avatars-next.observableusercontent.com/fb83f5f50aad07d2298f221edbbc86ed71bd455f29c6293e931ab8054ea6e412","tier":"starter_2024"},"version":205,"publish_version":null,"role":null,"authored":false,"authors":[{"type":"individual","id":"eaa348d11c40197d","login":"lihui-yang","name":"","avatar_url":"https://avatars-next.observableusercontent.com/fb83f5f50aad07d2298f221edbbc86ed71bd455f29c6293e931ab8054ea6e412","tier":null}],"members":[{"type":"individual","id":"eaa348d11c40197d","login":"lihui-yang","name":"","avatar_url":"https://avatars-next.observableusercontent.com/fb83f5f50aad07d2298f221edbbc86ed71bd455f29c6293e931ab8054ea6e412","tier":null,"role":"editor"},{"type":"team","id":"ef48ffa7119bbe8b","login":"lihui-yang","name":"","avatar_url":"https://avatars-next.observableusercontent.com/fb83f5f50aad07d2298f221edbbc86ed71bd455f29c6293e931ab8054ea6e412","tier":"starter_2024","role":"editor"}],"comments":[],"custom_thumbnail":false,"trashed":false,"lapsed":null,"subscribed":null,"forks":1,"collection":null,"type":"notebook","body":{"title":"🛍️ Shopify Store Optimization","cells":[{"id":0,"value":"# 🛍️ Shopify Store Optimization ","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","output":"","database":"$undefined"},{"id":10,"value":"## 🏅Anniversary Sale with Bundle Option","pinned":false,"hidden":false,"mode":"md","author":"$undefined","summary":"$undefined","output":"","database":"$undefined"},{"id":166,"value":"

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