For the sake of this example I'd recommend changing the key to something more passphrasey, so that it's easier to recognize it as a customizable password (perhaps also throw in a "changeme").
Maybe also mention that the secret key will be part of the notebook history, so that people won't rely on just deleting the cell? (never underestimate the ability of your users to do something stupid, after all)
If you’re following the instructions here, the secret key won’t be part of the notebook history (unless you deliberately paste it into a cell and you’ve already forked this notebook to save your changes). After generating a secret key by running the cell below, click the “click here” link to change the hash, and then use that new hash to encrypt your message. The key only exists in memory.
I’ve also changed the notebook to use a text input so you don’t need to paste the secret message into the notebook to encrypt it.