is this high value user growth rate? or just user growth rate?

It's High-Value growth. Rafael could you change this? I tried to but don't think I have the permissions to do so (it forced me to fork the notebook the function is in)

ah! and the 678 here is total high value users? I was looking at the number in the transitions graph above, but realized this is probably aggregating across all high value users (incl new)

the thing I'd love to see on this graph is a moving average to show where we're trending over time (maybe over the past month or quarter?)

Yes the total high value users (sum of green parts of the stacked bar above)! Moving average for trailing quarter will be implemented, it's on Rafael's to do list.