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BetterHelp's Average Revenue per User & Affordability
Plot.plot({
title: "BetterHelp remained affordable",
caption:
"BetterHelp's average revenue per user didn't significantly increase since they started reporting revenue and users. In fact, what increases there were largely happened before the November 2023 minimum price increase, and they started losing users well before either. Note that the ARPU stays below the minimum price due to a combination of within-quarter churn and BetterHelp's financial assistance programme.",
y: {
ticks: 7,
tickFormat: "$s",
grid: true,
label: "Average weekly revenue per user"
},
x: {
domain: [minDate, maxDate]
},
clip: true,
marks: [
Plot.ruleY([0]),
Plot.text(["Minimum price"], {
x: maxDate,
y: 65,
dy: -4,
fill: "black",
stroke: "white",
strokeWidth: 7,
textAnchor: "end",
lineAnchor: "bottom"
}),
Plot.line(prices, {
x: "Date",
y: "Minimum Price",
curve: "step-after",
strokeWidth: 1,
strokeDasharray: [4, 3]
}),
Plot.line(data, {
x: "Date",
y: "Average weekly revenue per user",
tip: true
}),
Plot.ruleX([new Date("2023-06-30")], {
strokeDasharray: [4, 3],
stroke: "#3a7a4b",
strokeWidth: 1,
tip: true
}),
Plot.text(["BetterHelp starts losing users"], {
x: new Date("2023-06-30"),
dx: -4,
y: 1,
fill: "#3a7a4b",
stroke: "white",
strokeWidth: 7,
rotate: -90,
textAnchor: "start",
lineAnchor: "bottom",
fontWeight: "bold"
})
]
})
Plot.line(wages, { x: "Date", y: "Wages", tip: true }).plot({
title: "Real wages over the same period were flat",
caption:
"It's unlikely that a decrease in U.S. median real wages really changed the affordability of BetterHelp; if anything, real wages increased.",
height: 256,
y: {
domain: [350, 400],
ticks: 3,
tickFormat: "$s",
grid: true,
label: "U.S. median real wage"
},
x: { domain: [minDate, new Date("2024-04-01")] },
clip: true
})
data = earnings.map(({ Date, Users, Revenue }) => ({
Date,
Users,
Revenue,
"Average weekly revenue per user": Revenue / Users / (52 / 4)
}))
minDate = d3.min(data, (d) => d["Date"])
maxDate = d3.max(data, (d) => d["Date"])
import { data as earnings } from "@huw/betterhelp-earnings"
import { data as prices } from "@huw/betterhelp-prices"
import { data as wages } from "@huw/us-real-wages"
Purpose-built for displays of data
Observable is your go-to platform for exploring data and creating expressive data visualizations. Use reactive JavaScript notebooks for prototyping and a collaborative canvas for visual data exploration and dashboard creation.
