Estimating BetterHelp's proportion of their addressable marketTeletherapy Usage Ceilings per CountryDoes BetterHelp user growth lag counsellor growth?BetterHelp's Average Revenue per User & AffordabilityBetterHelp's number of users, revenue, EBITDA, and marketing spend over timeTeladoc's domestic vs international revenueBetterHelp's Prices over TimeBetterHelp's Number of Counsellors & Cumulative Number of Users
BetterHelp are the #1 podcast ad spender
Plot.line(data, { x: "Date", y: "Monthly podcast ad spend", tip: true }).plot({
title: "BetterHelp hasn't dramatically cut podcast spend",
caption:
"Although it looks like BetterHelp's podcast spend slightly leads their user numbers, their podcast spend drops much more than their user numbers do. Overall, it hasn't been dramatically cut in recent months.",
y: { tickFormat: "$s", ticks: 5, grid: true },
marks: [
Plot.ruleY([0]),
Plot.ruleX([new Date("2023-06-30")], {
strokeDasharray: [4, 3],
stroke: "#3a7a4b",
strokeWidth: 1,
tip: true
}),
Plot.text(["BetterHelp starts losing users"], {
x: new Date("2023-06-30"),
dx: -6,
y: 0,
dy: -4,
fill: "#3a7a4b",
stroke: "white",
strokeWidth: 7,
rotate: -90,
textAnchor: "start",
lineAnchor: "bottom",
fontWeight: "bold"
})
]
})
data = [
{ Date: "2022-08-01", Spend: 6_820_000 },
{ Date: "2022-12-01", Spend: 9_160_000 },
{ Date: "2023-05-01", Spend: 11_590_000 },
{ Date: "2023-07-01", Spend: 9_220_000 },
{ Date: "2023-09-01", Spend: 9_080_000 },
{ Date: "2023-12-01", Spend: 7_970_000 },
{ Date: "2024-01-01", Spend: 9_010_000 },
{ Date: "2024-03-01", Spend: 8_290_000 },
{ Date: "2024-06-01", Spend: 7_205_400 }
].map(({ Date: rawDate, Spend }) => ({
Date: new Date(rawDate),
"Monthly podcast ad spend": Spend
}))
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