Analytics that blend seamlessly with your app

Deliver user-facing analytics that drive engagement, build trust, and create value — embedded directly within your product experience.

Leading data teams choose Observable

See it in action

Embeds inherit your app’s styles, adjust to any screen size, and offer direct interactivity with JavaScript modules that can be controlled by your host app.

<div id="store-density"></div>

<script type="module">
import { chart }
  from "https://acme.observablehq.cloud/store-density.js";

chart().then((el) => 
  document.querySelector("#store-density").append(el)
);
</script>

View source

Baked Data Architecture

Blazing fast performance

Embed rich, interactive visualizations that load instantly — even across large datasets. Make insights once considered out of reach part of every interaction, giving your product a competitive edge.

Javascript Modules

Flexible integration

Easily embed user-facing analytics into your host application. Observable’s flexible JavaScript embeds are native to the web, providing compatibility without added complexity.

Read the documentation

Parameterized routes

Personalize data experiences at scale

Provide users with tailored insights by using parameterized routes to dynamically generate charts and visuals that are unique to each user.

Access control

Advanced security and access management

Enterprise plans offer signed URLs and in-app management of CORS, securing sensitive data and controlling who sees what.

Read the documentation

Export analytics

Measure end user engagement

Track embed status and gain insight into how often each JavaScript embed is viewed across your application.

Display orders of magnitude more data for richer insights

Observable precomputes data snapshots at build time, ensuring instant loading and minimal processing so you can deliver deeper insights without impacting end-user experience.

Observable Platform architecture diagram

Turn your embedded analytics into your competitive advantage.
Get started today.

Get our open-source framework

npx @observablehq/framework@latest create